Olsthoorn expects sales to increase by 15 to 18 percent in the U. For the most part, the company eschews potentially profitable licensing deals, preferring to maintain strict control over quality and design. But we are reluctant to relinquish control. Although Oilily has a wholesale distribution in Europe, where the brand is better known, the company has no plans to wholesale in the U. We have , names and are growing at , to , names a year through our customers coming in or calling us.
Rather than labeling it a fashion cult, he prefers to refer to Oilily as a private club whose labels could read: For members only — who understand the concept. In addition, there is Tirke Dungha, a line for boys named after a village in Nepal, which means between two mountain ranges. For years, Oilily was one of the few chains offering high-end apparel for kids. But that appears to be changing as well.
In the next three years, Oilily plans to double its U. Oilily does have a fan club with 45, members worldwide.
Oilily was founded in by Olsthoorn and his wife, Marieke, who heads the design department, after they had trouble finding clothes they liked for their twin daughters. Marieke, who has a staff of 25 designers, gets inspiration from fan mail, among other things. Sign up for WWD news straight to your inbox every day. In Lithuania, we have ateliers with skilled people who specialise in creating the softest knitwear. Read more about our ateliers via Ateliers Oilily.
Our story Oilily was founded in in the Netherlands by Willem en Marieke Olsthoorn as a brand with a vision. They started Olly, as it was called back then because they were missing happy and colourful clothes for children. They were the first the put the child at the centre when designing: original use of colours, innovative designs, eye for detail when it comes to what children want like deep pockets to hide treasures in , happy patterns, real craftsmanship and high-quality materials.
In , Oilily launched the first collection for women, not just for the mothers whose kids already wore Oilily but for all free-spirited, creative women who want to add some playful nonchalance to their wardrobe. Our Collection Oilily has expanded its collections over the years with a bag collection , accessories and bedding. All products from the various collections are available worldwide. Find our most complete Women , Girls or Boys clothing collection here. Close menu. Heritage Collection.
All Bags. Women's Bags. Kids Bags. Duvet Covers. Duvet Covers Kids. Sleeping Bags. Fitted Sheets. FW21 Kids Prints. Amelie Sits Bake a Cake Suzani. Pajama Party.
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